I just saw this story come across the wires.
Here are the six trends the article identifies:
- Credit is already loosening up for clean energy projects in the US and Germany. Utility scale projects will likely drive growth beginning in the second quarter of 2009. Project financing hasn’t stopped, but has become less predictable, slower and more expensive.
- Green venture capital firms with a strong track record are able to raise funds, albeit more slowly. Those that raised funds before the crash have their pick of strong candidates at lower valuations.
- Worldwide, over $200 billion in incentives and spending for renewable energy, energy efficient buildings, smart grid and clean transportation is evident in stimulus bills across the world. Industry insiders expect the cleantech industry alone to create at least 2 million jobs in the U.S.
- The latest data from NASA shows unprecedented global warming in 2008 – 20 times that of recent annual warming, exceeding that of conservative climate model projections. 2000 scientists at a March conference in Copenhagen warned policy-makers to “vigorously” implement policies. Research shows that even the most stringent greenhouse gas reduction targets can benefit the economy, rather than hurt it.
- The big question for many years has been whether companies that make a commitment to sustainability outperform their peers. Last year, in the most difficult of economic periods, they did. In 16 out of 18 industries, companies with a commitment to sustainability outperformed industry averages by a significant 15%, representing $650 million in protected market capitalization per company, according to A.T. Kearney. Investing in sustainability for the long term will prove to be the best way to protect a company’s value through the months and years ahead.
